Texas Government Go-To-Market Advisory

Texas Government Go-to-Market. Simplified.

Connect Consulting helps technology vendors and consulting firms build accurate, actionable strategies to win, expand, and operate across State of Texas agencies.

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Who We Are

Texas-focused advisory for vendors and consulting firms.

Connect Consulting is a Texas-focused sales and go-to-market advisory firm that helps technology vendors and consulting partners build momentum, shorten sales cycles, and position effectively inside state agencies.

We operate at the intersection of public sector sales strategy, procurement, and executive engagement. Our work centers on clarifying where you can win, aligning your messaging to agency priorities, and ensuring your team shows up prepared for the conversations that matter.

As a boutique firm, Connect Consulting provides senior-level advisory support only—no junior handoffs, no noise, and no generic lead generation. We are brought in when accuracy, trust, and narrative discipline are non-negotiable.

Focus Areas

We specialize in technology vendors selling into:

State CIO / CISO / CDO offices Cybersecurity & data Case management & licensing Cloud & infrastructure AI & automation Public safety & justice

Founder and Principal Advisor

About Darla Malone

Helping technology vendors build actionable go-to-market strategies for selling to the State of Texas.

Darla sold technology to the State of Texas for more than 2 decades working for both large Fortune 50 companies and small consulting firms, and brings a blend of sales leadership, government consulting, go to market strategies, M& A planning, and hands-on experience working with technology vendors navigating the State of Texas landscape. Her work centers on clarifying where vendors can win, aligning solutions to agency priorities, and ensuring executive conversations are grounded in real budget, procurement, and program realities.

Known for her practical, relationship-driven approach, Darla partners closely with sales leaders, executive teams, and consulting firms who need a trusted advisor in Texas. She is frequently engaged to refine messaging for CIOs and CISOs, prioritize agencies, and support high-value pursuits where accuracy and credibility matter.

Known for her practical, relationship-driven approach, Darla partners closely with Technology companies that wish to expand their Texas Footprint or launch the State of Texas as a new market working with sales leaders, client executives and executive teams, and consulting firms who need a trusted advisor in Texas. She is frequently engaged to refine messaging for CIOs and CISOs, prioritize agencies, and support high-value pursuits where accuracy and credibility matter.

Why Connect Consulting

Why organizations work with us.

Clients bring in Connect Consulting when they need clarity, executive presence, and a realistic path to outcomes in Texas.

Clarity in a complex market

We separate signal from noise—prioritizing agencies, programs, and initiatives where your solution can win, grounded in budgets, appropriations, and stated priorities.

Messaging that lands with executives

We translate features into narratives that resonate with CIOs, CISOs, procurement leaders, and program owners. Your team shows up aligned, confident, and ready.

Strategic, not transactional

We are not a meeting-setting service. Our work is focused on strategic introductions, sequencing, and advisory that move real opportunities forward.

Scope of Services

How Connect Consulting engages.

We support both technology vendors and consulting firms through structured advisory, GTM design, and executive enablement.

GTM Strategy

Texas GTM Strategy & Market Entry

Market assessment, agency prioritization, buyer mapping, and 12-month Texas go-to-market plans aligned to real budget and procurement realities.

Messaging

Messaging, Positioning & Sales Enablement

Texas-specific narratives, CIO/CISO-ready storylines, agency one-pagers, and meeting scripts that elevate your executive presence.

Advisory

Strategic Introductions & Relationship Support

Guidance on strategic pathways into agencies, timing, and preparation—designing introductions that are intentional, not transactional.

Procurement

Procurement & Budget Alignment

Interpretation of DIR, DBITS, COOP, TEX-AN and alignment to appropriations, program funding, and RFO/RFP timing.

Deals

Deal Acceleration & Executive Coaching

Deal reviews, win themes, stakeholder mapping, objection handling, and executive prep for high-value meetings.

Partner Support

Strategic Partnerships

Connect Consulting delivers Texas-focused GTM strategy, appropriations alignment, procurement guidance, and executive-level insights while independently collaborating with select partners to accelerate client results.

Go-to-Market Framework

A clear, repeatable approach for Texas.

Without revealing proprietary details, this reflects how we structure go-to-market work for Texas-focused efforts.

01 • Assess

Assessment & Alignment

Understand your offering, current traction, and how it aligns with Texas agency needs, funding, and strategic priorities.

02 • Prioritize

Agency Prioritization

Identify high-probability agencies and programs based on fit, timing, and procurement pathways.

03 • Message

Narrative Development

Build Texas-specific narratives and executive messaging tailored to CIO, CISO, procurement, and program leadership.

04 • Ready

Readiness & Roadmap

Translate strategy into a practical GTM plan, enable the sales team, and align materials to key conversations.

05 • Execute

Execution & Momentum

Support targeted outreach, strategic introductions, and opportunity development in priority agencies.

06 • Advise

Ongoing Advisory

Provide continuous senior advisory, deal acceleration, and refinement of the GTM plan as the landscape evolves.

NAICS Codes

How Connect Consulting is classified.

Connect Consulting aligns with standard NAICS codes for management consulting, IT advisory, and professional services.

Primary NAICS Codes

541611 Administrative & Management Consulting Services
541618 Other Management Consulting Services

Contact

Let’s talk about your Texas strategy.

Whether you’re a technology vendor or a consulting firm looking for Texas depth, Connect Consulting provides senior-level advisory with a practical, sales-focused lens.

Contact Details

Connect Consulting LLC

Austin, Texas

Founder and Principal Advisor:
Darla Malone

Inquiries: info@connectconsultingtx.com

Engagements available on a retainer, fixed-fee, or subcontract basis for qualified partners and vendors.